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Step 3 – Using the Correct Tools

We’re back with Step 2 of our SEO guide. Today we’re looking at how utilising the correct SEO tools will not only allow you to measure the results of your a SEO campaign, but also have a direct result on its success. Tools needed There are several tools used for the implementation of SEO, some

Step 1 – Introduction to SEO

Welcome to SEO Article Heroes’ SEO guide. As part of our desire to educate small businesses on the world of SEO, we’ve decided to take it upon ourselves to give a basic step-by-step guide on how to run an SEO campaign on your website. This guide will show you how to get to grips with SEO

Content Marketing

When managing SEO for our clients content marketing takes on a key role. Content Marketing is mentioned frequently within the world of SEO and serves as a fundamental part of any SEO campaign, however, it is also a digital marketing method within its own right. Developing good quality content comes in the form of developing blogs, videos,

A guide to Keywords

Keyword research is highly important to both our PPC Marketing campaigns and our managed SEO services. Keywords are the search terms that you want specific pages on your website to rank for in the SERPs. They are generally regarded as one of the most important components of SEO as the correct keyword management will lead to more prospective users

Interlinking & Anchor Text

Interlinking When we are managing our client’s SEO campaign one of the first things we look at is what type of interlinking has been employed. Interlinking is an intrinsic part of on-page SEO, its a way of making the content on your website easier to navigate for your users, by linking to the most relevant pages at

Meta Tags

SEO Article Heroes will offer a free audit before managing an SEO campaign, one of the first things will look at in audit is your metatags.  There are four main categories of meta tags; meta description, meta title, meta keyword, meta robots attribute. All four will effect the SEO of your campaign as they will detail the

What is White Hat, Black Hat & Grey Hat?

All of our managed SEO services are white hat, though many agencies employ black hat and grey hat techniques. The three main methods that SEO experts will employ on your website fall into three main categories, white hat, black hat & grey hat. White hat is regarded as the most professional approach, it means following the search

Bounce Rate

Something we look at when we initially take on a client for managed SEO services is their bounce rate. A bounce rate is the rate in which a user clicks on your website before clicking off your website. Having a low bounce rate is highly beneficial for two main reasons; firstly its an indication that your website

SERP

One of the most important aspects of our managed SEO services is monitoring of SERP positions. SERP is an abbreviation for search engine result page. The term is frequently used by SEO experts and SEO guides as a measurement of success in any SEO campaign. When SEO is broken down to its very basics it comes down to getting

How To Create an Infographic

Infographics are graphic images with data outlining information in a quick and clear fashion. They have become one of the most popular forms of content marketing. Their popularity comes from their ability to engage with audiences in a more captivating way than text or stand alone images can. Usually they will feature statistics, cartoon-styled images