Infographics are graphic images with data outlining information in a quick and clear fashion. They have become one of the most popular forms of content marketing. Their popularity comes from their ability to engage with audiences in a more captivating way than text or stand alone images can. Usually they will feature statistics, cartoon-styled images and very little text so that a concept can be explained in a simple way.
One of the great benefits of infographics is that they are more likely to be shared on social media platforms as the entire concept could be understood in a news feed quickly and conveniently. Infographics are also more likely to grab the audiences’ attention meaning they are more likely to click on the link the infographic is hosted on to find further information.
Whilst infographics can be the cornerstone of certain content marketing campaigns many webmasters find that the type of content they produce means that infographics are less relevant. For example blogs that write about events or give a personal opinion may be of less relevance to the use of infographics. Sometimes people choose to have infographics on their website as stand alone features however they are most valuable when featured on a blog within the main body of text as a way of summarising a concept without going into too much detail like so.